5 Tips for a Better Logo
Your logo is the face of your company, it's the item that will most represent what your company stands for and be associated with the company. When successfully designed and established your logo will be immediately recognizable. Coke-a-Cola, Nike, and Starbucks are all great examples of this. Starbucks can now put circle on a coffee cup and have it branded, the siren isn't needed. That is excellent branding.
Here are a few tips to help with your logo:
- Keep It (Stupid) Simple, also known as the KISS method. Most easily recognized logos are simple, you should be able to generally sketch it out yourself from memory. This doesn't mean you need to dumb down your design, but don't have 45 different elements.
- Have two versions, one black and white, one color. While black and white applications are diminishing, they still pop up time to time, and you don't want yours to come out looking like a grey blob. Making sure your logo works in black and white also helps keep the design readable.
- Use a limited pallet. Keeping with the simple theme, the more colors you use, the more challenging it becomes to use the logo, so try to keep it to one or two colors.
- Your logo should work without the name. Unless your logo has your company name integrated, it should work on its own. Think Nike, Apple, Twitter, etc...
- And speaking of the company name, don't forget about about the font and typography. It should build on and compliment you logo. Bold typeface speak differently than thin ones. Make sure it works well with your company theme.
Theses are all just general tips and advice, not rules. There are great logos that break every tip mentioned above, but they do it intentionally, and were created by excellent designers with years of experience. So if you're on a shoestring budget and can't afford to hire a designer, it would be best to follow these general guidelines.