8 Easy Tips to Improve Your Company Website
Your website is the face of your company, if it isn't designed well, then you are driving away clients and customers. Here are 10 tips to help improve your site and get more customers, and more sales.
- Have a professional logo.
Just because it's professional doesn't mean it has to cost a lot, but just because it's cheap doesn't mean it's fine either. Make sure you have a high resolution version and list it on the upper left side of your site. Plus, it's always a good idea to make it a link to your home page.
- Use simple navigation.
A simple navigation bar at the top of the website is easy to use and an industry standard. Don't try and reinvent the wheel. Using poor navigation is a sure way to confuse your visitors, and drive them away.
- Keep it clean.
It's really easy to see white space (empty space) and try to fill it with stuff. Generally speaking, don't. It becomes confusing, distracting, and our brains plain just stop trying to understand it all and give up. Make sure you have a clear call to action, and everything else supports it.
- Let it breath.
Make sure you give enough space between all your elements. Use them like commas, or breaths of air, between statements and ideas. It lets viewers pause for a moment, process what's happening, and then move on.
- Choose your colors with care.
You colors across all your company branding (uniforms, vehicles, store signs, advertising, etc...) should be the same. Also using neutral and soft colors help give your site a more professional appearance. Adding splashes of colors on important links and and key graphics will also help draw their attention to them.
- Have good photos.
Generic photos stand out a mile away. Paying for a photographer, or at least investing in good equipment is important. Your company isn't some generic box brand, don't advertise yourself as one.
- Choose your fonts with care.
Nowadays, people check out your website across a slew of devices, tablets, phones, TV's laptops, desktops, etc... Make sure you are using a font that is easy to read no matter what size the screen is. A good reference point to start with is Google Fonts. They free to use, and Google always has high quality assets. Another good rule of thumb, only use two different font families on your entire website, keep things simple and cohesive.
- Every page is a front page.
People will reach your website on every page you have posted. So design each page like it's the first time someone will see your site. Key information should always be easy to find with a clear call to action.
If you use and implement all these tips, you website should see some massive improvements! If you have any questions, or tips of your own, let me know in the comments below!